Small-business websites. Big honesty.

Your website can take the heat.

Kind to the owner. Tough on the website. Get a short, honest roast that spots the friction—or a $49 audit that shows you what to fix next.

Free submissions · Selected sites featured publicly

Web Roast hero
The Web Roast ruleRoast the site. Not the owner.

No ego. No scare tactics.

01 / Honest, human feedback02 / Fixes over jargon03 / No redesign obligation

From reveal to rebuild

A little heat.
A clearer way forward.

Start with a fresh pair of eyes. Go deeper when you need a plan. Rebuild only when it makes sense.

01 / The public roastFree submission

Fresh eyes.
Unfiltered feedback.

Submit your small-business website for a short social video critique. We look at the first impression, confusing copy, and the moments that make visitors hesitate.

Not every submission gets a video. Selected roasts are public, so only submit a site you own or have permission to share.

Put my site in the hot seat

02 / The website audit

Less guessing. More fixing.

A focused review of your message, navigation, mobile experience, and calls to action—with prioritized recommendations so you know where to start.

$49 one-timeRequest an audit

03 / The redesign

Keep the business. Rethink the website.

Turn the critique into a clearer, easier-to-use site. We shape the structure, sharpen the message, and design around the action you want visitors to take.

Custom scope. Quote before work begins.Talk redesign

What we look for

Your visitors shouldn’t need a detective.

01Is it obvious what you do—and who it’s for?

02Can someone find what they need on their phone?

03Is the next step clear, credible, and easy?

You built the business. Let’s look at the site.

Ready for a little constructive fire?

Send your website link and tell us what your business does. We’ll take it from there—no perfect website required.

Roast my website